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Taptu
Business Challenge
Taptu’s mission is to solve
this problem and become the most
popular mass-market mobile search
service and the search service
of choice for the majority of
mobile users. Taptu will do this
by creating a noticeably superior
service that is built from the
ground to access mobile content
across a wide range of content
sources. Taptu will also make
the service work at a social level,
easily supporting the social interactions
that underpin mobile use today.
Product Overview
Yet, in contrast to the Internet
world where search engines have
become adopted by most PC users,
there exists no easy or comprehensive
way for the user to initiate a
search for this content from the
mobile device itself.
Features List
Taptu’s service is unique
in several respects. It created
a new benchmark in relevancy of
results, user experience and action
ability of those results:
- Relevancy. The Taptu
service platform extracting
important information from selected
web sites and web feeds, and
presenting it in mobile-digestible
form (such as a ringtone listing,
or a news summary that fits
within a single screen view).
This provides easily readable
and immediately useful search
results for a large number of
common mobile searches –
a big departure from the lists
of links served up by today’s
major search engines. We are
prioritising results from mobile-friendly
Internet sites, moving away
from the transcoding of PC-formatted
web pages that is the preferred
approach of existing mobile
search services.
- Actionability. Unlike
existing mobile search services,
Taptu results are always actionable.
This means that there is always
a natural follow-on action available
to the user when he or she has
found the right results. This
action might be to complete
the purchase of a ringtone or
game. Alternatively it might
be to click on a sponsored link
leading to an advertiser’s
mobile Internet site. The growth
of keyword-driven mobile advertising
will parallel the growth of
keyword-driven Internet advertising
and Taptu will be a leader in
developing this market.
- User Experience.
With our mobile user experience
expertise, Taptu is also creating
a new user interaction model
for mobile search. This model
enables timely delivery of packages
of screen-sized results (‘Result
Packs’) that can be rapidly
clicked through. The combined
effects of summaries and packages
provide a clean, fast and relevant
mobile service that will be
a delight to use.
Technologies: JXTA
for P2P, Derby, Hibernate, OJB,
Spring, Eclipse platform
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