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Pay Per Performance –break-through for traditional marketing, SEO and SEM?

Every customer desires that each marketing dollar he spends would deliver a tangible result! Traditional approaches may not always satisfy the client and meet his expectations especially when it touches tracking ROI for online marketing campaign.

Marketing Executives and Directors have experienced difficulties to meet clients’ expectations regarding ROI, since it is hard to track one. This need has fueled the world-wide shift of the marketing professionals to the creation of an innovation, which will enable companies to see upfront and pay for results.

Paid search partly solves that problem, offering a Pay Per Click schema, where you expect certain amount of visitors for pre determent expenses. Yet, when it comes to organic search engine optimization, it is much harder to place concrete expectations regarding amount of visitors, required finances and resulting ROI. Even thou, InnoInco is an expert in managing organic SEO, there is still measurable disperse in resulting numbers and with traditional approach will always be there.

Pay-for-performance search engine marketing is based on a simple principle: you pay for results. This fact alone allows significant increase in marketing ROI in case of organics search engine optimization, since you control your expenses in a way, that each marketing dollar spent works for you on a 100%.

Pay Per Performance Trust

If marketing Executives and Directors know, that organics SEO in a long term perspective outweigh paid search, then why do they choose PPC for their online marketing campaigns? Simply answering – marketers need an assurance, the kind that can’t be reached with traditional approaches to online marketing. PPC is easy to track and moreover to predict.

Nowadays marketers seek that way to obtain the same assurances with organic search engine marketing, where they could track ROI more accurately and moreover – to predict it and pay for measurable results!

In this case, Pay Per Performance search engine optimization can be an answer to their needs.

Pay Per Performance – will it work for me?

If not a complete replacement, Pay Per Performance will become a major approach for online marketing, SEO and advertisement. This approach has its advantages before traditional ones – fixed packages or per hour approach, since here you are able to pay for measurable results.

Your readiness for Pay For Performance search engine optimization depends on the simple fact: how far are you ready to go with the SEO? If you plan to reinforce with SEO couple of your pages, then you may want to choose some standard SEO package, since real performance can hardly be reached with this approach.

The value of expected performance depends on the depth of the search engine optimization of the given website. If you want to expect maximum of your website, then let us do maximum SEO to it. The higher reached performance of your website, the better your ROI in case of Pay Per Performance marketing model.

Pay Per Performance – Metrics and Benefits

There are many aspects of the business or website itself that can be set as a Pay Per Performance metrics. But generally, they are:

• Daily visitors
• Page views
• Sales or Revenue
• Sales Leads
• Applications
• Quotes
• Exclusive Registrations
• Co-Registrations
• Interstitials / Exit Pages / Pop-ups
• Downloads
• Opt-ins / Double Opt-ins
  

InnoInco Pay Per Performance marketing benefits:

• Your web site is instantly ranked number one (or two or three, depending on your strategy) on all the major search engines and their affiliates
• You only pay your bid amount for a chosen metric
• You receive highly-qualified traffic because you're ranked high when users are searching for your specific product, service or information
• In the SEO process, various titles, descriptions and other content can be processes in order to maximize the best conversion results
• The process is objective and measurable

Give us a call today or write us via e-mail to discuss how Pay Per Performance search engine optimization can benefit your business.